Yep, I'm a child of the 70s.
I still do beadwork, these days mainly to cover logos that I've ripped off of new purchases, especially knapsacks and camera bags.
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The funny thing is, in my desperation to remove the branding, I almost always slice the new fabric with the stitch ripper. I blame this on the company's effort to make the embroidery indestructible so that the label is never lost.
To rid myself of the corporations' logo, I damage my nice new things.
Needless to say, I loved Naomi Klein's No Logo and remember a conversation at university with friends who wondered why I removed what they called cool logos. In other words, the branding marks of companies people like, like Apple, or Roach, or MEC.
Whether I like the company or not I do not want to walk around with anyone's mark on my back. Not without payment for advertising for them.
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